قائمتي لمعرض الرياض الدولي للكتاب 2012

 

مدارك للنشر

 

إسم الكتاب

إسم الكاتب

1

حجر أحمر في منهاتن

يوسف المحيميد

2

بيكاسو وستاربكس

ياسر حارب

3

تغطية العالم

احمد السيد عطيف

4

كخه يابابا

عبدالله المغلوث

5

اعرابي في بلاد الإنجليز

عبدالرحمن الإبراهيم

 

شركة رياض الريس للكتب والنشر

 

إسم الكتاب

إسم الكاتب

1

أوراق منسية: احداث هزت الخليج

رياض نجيب الريس

 

دار الرقي للطباعة والنشر والتوزيع

 

إسم الكتاب

إسم الكاتب

1

البدوي الأخير

مارسيل كوبرشوك

 

 مركز المسبار للدراسات والأبحاث

 

إسم الكتاب

إسم الكاتب

1

المملكة من الداخل

روبرت ريسي

 

 الدار العربية للعلوم ناشرون

 

إسم الكتاب

إسم الكاتب

1

طعام صلاة حب

إليزابيث جيلبرت

2

سرمدة

فادي عزام

 

دار الساقي

 

إسم الكتاب

إسم الكاتب

1

الارجوحة

بدرية البشر

2

نساء المنكر

سمر المقرن

 

 الشركة الوطنية الموحدة للتوزيع

 

إسم الكتاب

إسم الكاتب

1

تزوج سعودية

بدرية البشر

 
 
دار هلا للنشر والتوزيع – دار كنوز المعرفة – شركة مكتبة العبيكان

 

إسم الكتاب

إسم الكاتب

1

الخليج البريطاني

إيهاب عمر

 

 دار الفكر العربي

 

إسم الكتاب

إسم الكاتب

1

مطوعة نيو لوك

أضواء محمد

By alnasir Posted in Arabic

Email marketing: Are you getting these type of results in your business?

By Adrian Swinscoe

Email marketing opens to click throughs are you getting results like these in your business?

Are you using email marketing in your business? What results are you getting?

The reason I ask is that I just came across a really interesting new report about email marketing across different sectors that I thought that I’d share with you. Whilst many people argue that social sites like Facebook, Twitter, Linked In, MySpace etc are taking over from some of the other, more traditional marketing channels, email and its 1 to 1 nature still is and will remain important.

However, like all marketing, to make sure that you are getting the results that you desire you should be benchmarking and testing the effectiveness of your messages all of the time. The new report I mentioned comes from UK based permission marketing company Sign-Up.to and should prove very useful. The report is short and makes some fascinating reading. A couple of the highlights that the report picked out include:

  • Restaurants, when using permission-based email marketing, have benefited over the course of the last year in their open rates (people paying attention to your email) and click throughs (people taking action in response to your email) as they have moved to focusing on offering more vouchers and discounts. By thinking about their customers, listening to them and giving them what they are looking for they have been able to boost engagement significantly.
  • Music retail follows a similar path with improvements in opens and click throughs as they lead with free track giveaways, discounts etc to improve engagement.
  • Finally, the legal & accounting sector also saw big rises in open rates when they moved towards being advice rather than sales driven as this has helped them build credibility with business customers looking for guidance in the challenging economic times that we find ourselves in.

The table below shows a summary table for all sectors that were surveyed.

Email marketing: Which sectors get the best open and click through rates?

The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time

by Marya of Writing Happiness

 

When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog.

Sceptical? I know what you are thinking: blogging wasn’t even around then! I know. Allow me to explain.

Doing MBA, I did many subjects like Marketing and Management which are great for anyone who is a webpreneur or looking to become one. That being said, Business Communication was, by far, the most enjoyable subject of the whole course. And I knew it would come in handy one day.

I just didn’t know that blogging would be the area that would benefit the most from it.

Time to dig through the dusty old boxes, locate the Business Communication textbook and revisit the well thumbed pages once again!

Blog writing is effective communication

We all agree that at the heart of great content lies effective communication. If you don’t, you are almost guaranteed to fail at whatever you are trying to accomplish with your posts.

To compose effective written or oral messages, there are certain principles that we need to apply. These also provide guidelines for your choice of content and style of presentation, be it a post or a video on your blog.

These are 7 Cs of communication:

Completeness

Your post is only complete when it contains all the info that your reader requires in order to have a reaction you want them to have.

Remember when you are writing a post, only you are aware of what’s happening inside your head—the readers don’t. They don’t have access to all the voices in your head. For them to interpret the message as you intend, make sure you provide them with all the necessary information.

That could be a back-story to your post; it could be the questions you were contemplating while that thought popped into your head to do your post. Readers need to know what motivated you to write your post. Answer all the questions that are bound to come up and relate to your purpose.

Give your readers the whole picture, laying down the benefits, and talking about the results to convince them. Bring your reader to the page where you begin, or much context will be lost or misinterpreted.

Conciseness

Ahh… I am really partial to this one—it’s easily my favourite child of them all!

Conciseness is saying what you have to say in the fewest possible words—without sacrificing the other C qualities. Pay attention to the last bit as this is gold. It won’t help you to write briefly if you haven’t provided complete information, lack clarity, and are not courteous.

A concise message saves time for both you, the blogger, and for your readers. By being concise you are showing respect for your readers’ time. You lay emphasis on important ideas by eliminating unnecessary words, including only relevant information and avoiding needless repetition.

Wordiness has been the bane of writers for ever. So avoid long introductions to your post, omit unnecessary explanations, and don’t insult your readers.

Cut down pompous words, trite explanations, and gushy exclamations. Stick to the purpose of your post. When combined with the “you view,” which I’ll explain in a moment, concise posts are that much more interesting to your readers.

Consideration

Write each post with your readers in mind. What do they need? How much of a difference will your post make in their lives? Be aware of their desires, problems, circumstances, emotions, and expectations.

Put yourself in their shoes. This is “you view.”

Most new bloggers are actually surprised to find that the most important word in their posts is you and not I. Yes, it might seem contradictory; I mean, you started blogging to air your thoughts, right? Well, that’s probably not entirely true. Don’t let your posts become an exercise in navel-gazing: write with the goal of helping your readers in some way, be it educational or entertainment.

Show them the benefit of reading your posts, and gently encourage them to take the desired action—sharing your post, commenting on it, or buying something from you.

Clarity

Getting the meaning from your head into the head of your reader—accurately—is the purpose of clarity.

Choosing the right words to convey your message will work wonders for your writing.

Be conversational, and avoid being superior in your writing. Your writing doesn’t need to be pretentious to be taken seriously. It doesn’t matter how big your vocabulary is, you won’t achieve any results if nobody understands you. Use familiar language, and words that you are well versed in, and are appropriate for the situation.

Use short words if you have a choice between using long or short. Avoid using technical jargon and, when you have to, explain it once for people who might be beginners in this area.

Construct effective sentences and paragraphs by laying emphasis on the main idea. Generally, short length works best, and be sure to have unity and coherence in your sentence structure. Look into style elements if you feel you need some help in this regard.

Courtesy

Do you reply to your comments? Do you thank people for sharing your posts, tweeting them, and linking to them?

Your sincere “you attitude” makes you courteous—and it makes you likeable. Courtesy is politeness growing out of respect and concern for others.

Be thoughtful, appreciative, helpful, and truly respectful to your readers. Remember you are building a community here, so you want to promote values that define you as a person.

Concreteness

Be specific, definite, and vivid in your writing, rather than vague and general.

Use active verbs rather than passive, and choose image building words. Use analogies to make comparisons when appropriate, and avoid dull language. Show off your personality and your voice—that’s what makes readers hang on to every word.

And lastly, an extension of that is the final C.

Correctness

This issue is the easiest to fix, and should never ever see the light of the day—there is simply no excuse for it.

Use proper grammar, punctuation, and spelling. Check the accuracy of facts, figures, and words. For oral presentations, substitute spelling with speech etiquette. Enough said—you are a bright reader, I can tell.

Do you follow these 7 Cs of communication when you write your blog posts? Tell us your approach in the comments.

How Not To Be Shy Around People: 5 Easy Steps

By Michael Lee

Want to know how not to be shy around people? If you often feel self-conscious and awkward, find yourself saying all the wrong words (or shutting up entirely), and not being able to do or say what you want… then it’s time you get your shyness out of the way. How? Just follow these simple steps:

Step 1: Understand Where Your Shyness Is Coming From.

Each one experiences shyness differently. Find out how it manifests in your life and what triggers it. When it happens, what are you concerned with?

Step 2: Turn Self-Consciousness To Self-Awareness.

The world is not looking at you all the time. Most people are like you, anyway, busy looking at themselves. Stop looking at yourself through the eyes of others. Focus your awareness inwards instead and work on your presence of mind.

Step 3: Find Your Strengths.

Surely, there is something you do quite well. Find out what you’re good at and keep doing it. These strengths will not only help you accept your identity, these will teach you how not to be shy around people.

Knowing that you’re good at something makes you feel good about yourself. Use it to your advantage!

Step 4: Appreciate Yourself.

Give yourself some credit. Being shy doesn’t cancel out all your other good qualities. In fact, if you look deeper, you will see more beautiful things about yourself. And don’t worry, it’s okay to be different.

Learning how not to be shy around people first requires that you like yourself. When you become comfortable about yourself, you build your confidence as well.

Step 5: Keep Practicing Your Social Skills.

Just like any other skill, your social skills can be developed through practice. Take the bold step to introduce yourself in parties or meetings. Ask them and talk about their interests (hobbies, family, friends, career, goals, etc.)

It may be awkward and difficult at first, but with enough practice, it will be easier eventually.

It might also help if you visualize a certain scenario and practice what you might say or do ahead of time. Don’t expect to see improvements right away.

When you experience mistakes and rejection along the way, don’t be disheartened – they happen. Learn from them and just keep trying.

Learning how not to be shy around people, especially when you’ve been timid for so long, can really be challenging. The key to confidence is accepting and appreciating yourself. Keep putting yourself out there. Remember, the more you try, the easier it will be next time!

Five reasons why data is more important than ever for digital marketers

by Rob McLeod

 

As a planner, data has always been the bread and butter of my professional career. Since the rise of planning teams in advertising agencies during the 70s, it has been our job to really get to know the consumers we are looking to reach, to get under their skin and understand what makes them tick.

We focus on collecting as much useful data as possible that can then be used alongside considered insight and observation to create more targeted campaigns that hit the nail on the head.

Digital marketing makes the collection of data a lot easier and, with the growth of techniques such as retargeting and personalisation, there has never been a time when we, as marketers, have more data at our disposal and more ways to use it effectively.

But with so much data out there, it is easy to become lazy or complacent. Information overload is a growing problem on the web with consumers often finding it harder and harder to keep their heads above the constant barrage of online noise.

For brands therefore, the challenge is to cut above this and create campaigns that truly engage and inspire, without dictating what the consumer must do. And data has a key role to play. Here’s how:

1. Identify common behaviour

Knowing how consumers behave online is one of the key ways to understand how to build campaigns that will gain traction.

This can be at a macro level (such as identifying which sites are most popular with certain demographics) but also in relation to less strategic concerns (for example, how long will the average consumer spend watching a video).

This will not only allow you to target the right channels, but will allow you to work with creative and technical teams to develop campaigns that get results.

2. Improve relevancy

Following on from this, it’s now possible to use data to ensure campaigns are relevant to the audiences you are looking to target. Data can help you identify topics and themes that are popular – what the audience wants to hear – and use this to inform your strategy and your campaign.

3. Be flexible

Data can help you to be more flexible in the way you communicate online and can help your digital campaigns become more agile.

Once a campaign is up and running, you can collect real-time data to see how it is progressing and use this to make changes and tweaks as it continues. This is a luxury that just wasn’t possible in the days of print or TV advertising.

4. Not all audiences are created equal

Now more than ever we are seeing increasing diversity across all online channels. Broad-brush assumptions and sweeping statements no longer hold sway.

Brands and agencies that realise this will be able to create highly personalised campaigns that make audiences feel valued like never before and get results.

5. Be social

Social media has transformed the way we plan campaigns. Social networks are increasingly opening up to let marketers have more and more insights into how users behave, their preferences, likes and dislikes.

Ultimately, the social media space is where the consumer is most likely to be open to hearing from brands that they will identify with.

But brands need to use this opportunity in a respectful way. A new two-way marketing approach, which focuses on engagement, is the only way forward.

By considerately using the data at your disposal, you can develop a real understanding of the culture of your audience and be part of it rather than trying to lead the conversation or push or force marketing messages at them.

Being social these days really means being shareable: delivering content that the audience wants to hear and wants to share with their network. This enhances your reach dramatically and also delivers to the contemporary behaviour traits of your audience who share a plethora of content from a wealth of sources daily.

Avoid These Three Mistakes When Presenting

By Guide to Persuasive Presentations

Delivering a successful presentation requires preparation and practice. You need to gain the trust of your audience and convey your message clearly. Here are three mistakes you should avoid next time you’re preparing to stand up in front of a crowd:

Not knowing your audience. Long before you walk into the room, determine who your audience is and what they will do with the information you present.

Failing to grab your listeners’ attention. Give the audience a reason to care. Hook them by describing the problem you’re trying to solve, or use an anecdote or a counterintuitive fact.

Using unrelated visual aids. Just because a chart looks good doesn’t mean you need to include it. Your audience may be annoyed and possibly confused if your visual aids aren’t directly related to your message.