5 Tools to Promote Your Event on Twitter


By Tracy Sestili

At a recent event I spoke at on Twitter, my co-presenters, Laura Toepfer and Florencia Prada, and I talked about how to promote your event on Twitter. The conversation was geared toward nonprofits, but any company can benefit from these tools.

Here were some of them:

  1. TweetMyEvents – allows you to post your event and they will tweet it out to their 6200+ followers on Twitter and post it on their Facebook fan page too. Also, the page you create for your event has sharing icons for Twitter, LinkedIn and Facebook which allows others to share it more easily too. Cost: Free.
  2. Crowdbooster – see how far your tweet goes via measuring impressions. Allows you to monitor audience reach, growth and engagement metrics. It also has a Facebook and Twitter scheduler to allow you to schedule your posts/tweets for later. Cost: Free
  3. VisibleTweets –  Visible Tweets is a visualisation of Twitter messages designed for display in public spaces. It allows you to broadcast tweets about your event AT your event on a screen or computer, you can put in your company twitter handle @xxxxx or if you have a hashtag designated for your event #youreventname then you can display those too. Super cool. Cost:Free.
  4. Poll Everywhere – collect feedback on the fly from your audience via their mobile phone through SMS, tweets or web browser. For example, you can give a presentation, poll your audience and the poll can display in your powerpoint and update real-time with the results. Super cool. Cost:Free. Check out this poll I created. At an event you can imagine polling the audience real-time and what an amazing impact that would have.
  5. TwitVid – for iPhone, BlackBerry or Android this tool allows you to take videos of speakers at your events or key moments at your event and post them to Twitter or Facebook easily. Cost: Free.

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